ASI Webinar: Establishing Yourself as an Expert

Marketing Strategies No One Talks About
with Jen Weers and Gwen Henson

Wednesday, June 29, 2022

A good marketing plan for indexers should include more than a letter-writing campaign and the dreaded cold calls. Even savvy marketers are often missing a key part of their plan: establishing yourself as an expert. When faced with a multitude of indexers in the mix for a single project, you need to be proactive in proving you are the right person for the job.

In this webinar, you will:
• explore out-of-the-box marketing tools for establishing yourself as an expert
• learn how to be seen as an expert even with limited experience
• identify different audiences for your message
• hear from experts who have successfully used this concept
• explore imposter syndrome and ways to see yourself as an expert, even if you don’t believe your own message

If you are a member of ISC/SCI, you can receive the member discount using the coupon code on the Member Benefits page.

Register and get more information at